Affluent Clients Blog

How To Become A Speaker And Attract More Customers

2012 December 11th


If you are looking for a way to impress your potential clients and stand out from the crowd, public speaking can be a great way to attract new customers.

If people speak in public and do a good job, they take on the larger-than-life quality and it is a proven way to attract more clients.

If you have the guts to do it, it may give you an edge over your competitors because they may not have the courage or talent to do it.

I’m well aware that the fear public speaking is the number one fear of the American public. It’s ranks higher than the fear of death.

I remember in college I used to choose my classes based on whether or not I thought I was going to have to speak in them. I chose computer science as a major partially because I didn’t think it would involve much public speaking.

I used to be terrified of any kind of public speaking situation and avoided it like the plague.

One year I read a book called “How To Win Friends And Influence People” by Dale Carnegie. After that I started being asked to be best man and groomsman at people’s weddings. It totally freaked me out. I could barely sleep at night before the big ceremony.

I finally got fed up with being so nervous and scared about public speaking that I joined a group called Toastmasters. Toastmasters is a group that teaches people public speaking and leadership skills.

I’ve been in the group now for about 6+ years and it’s turned out to be a lot of fun. I’ve learned a ton about public speaking and made some good friends in the group. Now when someone shoves microphone in my face in front of a group of people it’s not nearly such an ordeal. I know that I have the skills and experience to at least be competent.

My mentor in the group made it to the finals of the world championships of public speaking three times. His name is Jim Tucker.

Jim tells me that every speech should have humor and storytelling. Humor engages people, gets them on your side and gets them interested in what you have to say.

If you want to increase the level of humor in your speeches and in your life, I would recommend you start keeping a joke file. This can be something as simple as a word document that you put good jokes that you hear in. If you come up with some of your own humor, even better, put that in there too.

You don’t necessarily have to come up with your own humor all of the time. You can substitute some of the details of the joke with details from your own life and personalize it.

Another good technique for humor is self-deprecation. If you’re mean to other people when you speak, you can come across as a jerk that no one wants to do business with. If you poke a little fun at yourself you come across as humble and more likable. Self-deprecation is a very valid form of humor. I’ve used it many times and it works.

People remember stories more than they remember cold boring information. A good frame for a story is the underdog that makes good despite overwhelming odds. Or perhaps the reluctant hero who was called into the spotlight to help others despite not wanting to be in the limelight.

Toastmasters is not just for people who are terrified of public speaking. It’s also for people who speak in their jobs and want to improve their skills. We have a couple of salesmen in our group and one of them recently commented on how much his participation in Toastmasters has helped his career.

Toastmasters is relatively inexpensive and you can go at your own pace. There is most likely a group near you. My Toastmasters group only costs $50 for a six-month membership.

I’m sure there are many places in your area that would me glad to have you speak if you show up with the attitude of educating people rather than selling them something. Of course people expect you to do a little shameless self promotion at the end of your presentation after you have earned the right with a bunch of quality educational material.

If you’re considering joining a Toastmasters group, I would encourage you to give it a try. It may be good for your self-confidence and your business.


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