Affluent Clients Blog

Social Media: Do You Really Need To Have A WordPress Blog?

2012 December 19th
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So you’re wondering if you should go to all the trouble to set up a WordPress blog on your website. Is it worth the bother?

Are you just going to get sucked into some blog quicksand that is the suck hole for your time and doesn’t produce any real monetizable leads?

Well if you’re wondering whether or not you should put a WordPress blog on your site my answer would be:

Yes. You should put a WordPress blog on your site.

Many of us were hoping this whole social media thing would just go away, but it’s here to stay. Google is now basing more and more of its rankings on social media and that is going to continue to be the trend in the future.

So, if you want to rank well in the search engines, you should go ahead and get that WordPress blog set up on your site.

Put at least several informative blog posts on your blog, and if you never do any more than that, at least you have a blog in your site and you won’t be a dinosaur anymore.

I would recommend setting up a Google alerts for keywords in your industry. Google alerts is a free service provided by Google that lets you know when people are discussing things that are of interest to you. You can select the blog option.

This will tell you who is blogging in your industry and what they are saying.

Then you can quickly join in the conversation if you like. Make some friendly educational comments. Don’t try to sell anything, just be conversational and helpful.

When you make these comments, you have a chance to enter in your website address, and you get credit for a link back to your website.

As you do this for say, 1 to 3 hours a week, these links start to add up and you start to get better social signals for your website with Google.

This will help Google like your website more and rank it higher in the search engine rankings.

Another good idea is to use Google’s free keyword tool (https://adwords.google.com/o/KeywordTool).

You can use this keyword tool to research what the popular keyword phrases are for your potential customers. Type in your favorite keywords and find out what people are actually typing into the search engines.

Take several of these keyword phrase results (preferably the most popular ones) and use them as your blog post titles if you can.

It’s not uncommon for Google to rank blog post titles on their first page of search engine results.

This can give you some nice free traffic from potential customers to your website.

So I’ve given you two good reasons for you to start your WordPress blog (better rankings for your website and possible free first page of Google rankings for your blog posts). And that doesn’t even take into account the potential networking aspect of blogging.

You might be surprised.  Blogging may just end up being fun and profitable.



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